Choose Google-friendly keywords
A great YouTube channel starts with great SEO. and great SEO starts with understanding what users are searching for.
It turns out,people don't just look for videos on YouTube;they use Google too. "YouTube" was the second most popular search term in 2019. Google now prioritizes video over other content for mny searches.
There's no set rule for which keywords will help your YouTube video rank well. But a bit of reverse-engineering can go a long way.
Here's how to find a Google-friendly keywords for and video:
- Identify possible keywords with a tool like the Google Ads Keyword Planner .
- Google one of your options.
- Scan the Search Engine Results Page for each keyword. Are the top ranking results written content or videos.
- Tweak your keyword and try again.
- Try adding words like "How to" or "Tutorial" if you are having trouble getting video result.
- Choose a keyword that prioritizes video and suits your content.
- For example, "Personal Vlogging Tutorial" turns up far more video results than "Personal Vlogging Tips".
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